Work

You Can’t Have That! A Study of Reactance Effects & Children’s Consumer Behavior

Year: 2000

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2000.11501859

Authors: Amy Rummel, John Howard, Jennifer M. Swinton, D. Bradley Seymour

Institution: Alfred University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2285408095

FWCI: 3.737

Cites: 20

Cited by: 40

Related to: 10