Year: 2006
Type: dissertation
Abstract: The literature on status, product symbolism, product involvement, and reference\ngroup influence is reviewed to conceptually define the Product Symbolic Status\nconstruct. The research consisted of two studies (N = 524) that examined 17 different\nproduct types to develop and validate the Product Symbolic Status (PSS) scale. The PSS\nscale is comprised of four facets: self-concept, impression management, lifestyle, and\nsocial visibility. The PSS scale consists of nine items which produced an average\nreliability of α = .90 and showed evidence of convergent and discriminant validity in\nMTMM analyses with the constructs of product value-expressiveness, product\ninvolvement, and product exclusivity/luxury. The PSS scale can also be used for brand\nsymbolic status research. The marketing and advertising research implications are\ndiscussed.
Author: James Arthur Wright
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2285539301