Work

Fear Appeals: Segmentation is the Way to Go

Year: 1992

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1992.11104511

Authors: Valerie Quinn, Tony Meenaghan, Teresa Brannick

Institution: University College Dublin

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2286587643

FWCI:

Cites: 13

Cited by: 73

Related to: 10