Work

Relationship between Celebrity Endorsement and Brand Attitude: With Reference to Financial Services Sector Brands in Sri Lanka

Year: 2015

Type: article

Authors: D.M.R. Dissanayake, Norhanisah Bte Ismail

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2286855468

FWCI: 1.285

Cites:

Cited by: 13

Related to: 10