Work

How UK Advertisers Set Budgets

Year: 1985

Type: article

Source: International Journal of Advertising

DOI: 10.1080/02650487.1985.11105065

Authors: G. J. Hooley, J. E. Lynch

Institution: University of Bradford

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2286972912

FWCI: 6.359

Cites: 2

Cited by: 26

Related to: 10