Work

Consumers' beliefs about luck and consequent reactions to lucky and unlucky situations

Year: 2004

Type: article

Source: ACR North American Advances

Authors: DA Briley, Peter R. Darke

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2287134352

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Related to: 10