Work

When Does Priming Cause Us to Value Or Devalue a Brand

Year: 2010

Type: article

Authors: Amy N. Dalton, Gráinne M. Fitzsimons, Tanya L. Chartrand, Gavan J. Fitzsimons

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2287457008

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Related to: 10