Work

Evaluating the effectiveness of TV advertisement and analyzing its influence on attraction of saving deposit accounts of Ansar Bank in the city of Isfahan

Year: 2013

Type: article

Study design: Observational Study

Authors: Ali Sanayei, Arash Shahin, Seyede Nasim Amirosadt

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2288659327

FWCI:

Cites: 14

Cited by: 7

Related to: 10