Work

Prestige Clothing Shopping by Consumers: A Confirmatory Assessment and Refinement of the Precon Scale with Managerial Implications

Year: 2000

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2000.11501879

Authors: Dawn R. Deeter-Schmelz, Jesse N. Moore, Daniel J. Goebel

Institutions: Ohio University, Clemson University, University of Southern Mississippi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2288915307

FWCI: 1.246

Cites: 52

Cited by: 74

Related to: 10