Work

Russian Consumer Perceptions of Foreign and Domestic Consumer Goods: An Analysis of Country-of-Origin Stereotypes with Implications for Promotions and Positioning

Year: 1995

Type: article

Study design: Observational Study

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.1995.11501697

Authors: David Strutton, Sheb L. True, Raymond C. Rody

Institutions: University of Louisiana at Lafayette, Loyola Marymount University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289134591

FWCI: 4.061

Cites: 38

Cited by: 50

Related to: 10