Work

Basic marketing: a managerial approach. 6th ed.

Year: 1978

Type: article

Author: McCarthy E. Jerome

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289155035

FWCI:

Cites:

Cited by: 30

Related to: 10