Work

Effect of temporal spacing between advertising exposures: Evidence from online field experiments

Year: 2015

Type: article

Source: Quantitative Marketing and Economics

DOI: 10.1007/s11129-015-9159-9

Author: Navdeep S. Sahni

Institution: Stanford University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289422949

FWCI: 28.13

Cites: 53

Cited by: 104

Related to: 10