Work

Packaging Design as Resource for the Construction of Brand Identity

Year: 2006

Type: article

Authors: Ulrich R. Orth, Keven Malkewitz

Institution: Oregon State University

Language: English

Topic: Consumer Packaging Perceptions and Trends

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289525696

FWCI: 2.717

Cites: 60

Cited by: 16

Related to: 10