Work

Identifying With the Brand Placed in Music Videos Makes Me Like the Brand

Year: 2016

Type: article

Study design: Observational Study

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2015.1119768

Authors: Anjala S. Krishen, M. Joseph Sirgy

Institutions: University of Nevada, Las Vegas, Virginia Tech

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2289905147

FWCI: 6.938

Cites: 71

Cited by: 42

Related to: 10