Work

Internet advertising strategy of multinationals in China

Year: 2009

Type: article

Source: International Journal of Advertising

DOI: 10.2501/s0265048709090441

Authors: Hairong Li, Ang Li, Shuguang Zhao

Institutions: Michigan State University, Tsinghua University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2290184733

FWCI: 17.63

Cites: 37

Cited by: 47

Related to: 10