Work

The Impact of Brand Personality on Product Sale through Brand Equity (Case Study: Cosmetic Products Retailers)

Year: 2012

Type: article

Authors: Hossein Rezaei Dolatabadi, Ali Kazemi, Nima Soltani Rad

Institution: University of Isfahan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2290369482

FWCI: 1.824

Cites: 25

Cited by: 12

Related to: 10