Work

Klassische Methoden der Werbewirkungsforschung

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-531-18916-1_24

Author: Daniela Schlütz

Institution: Hanover University of Music Drama and Media

Language: German

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2290534993

FWCI:

Cites: 77

Cited by: 6

Related to: 10