Work

The Intersection of Global Consumer Culture and National Identity and the Effect on Japanese Consumer Behavior

Year: 2015

Type: article

Study design: Observational Study

Source: Journal of International Consumer Marketing

DOI: 10.1080/08961530.2015.1014281

Authors: Mark Cleveland, Michel Laroche, Ikuo Takahashi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2290777498

FWCI: 9.114

Cites: 78

Cited by: 77

Related to: 10