Work

Research trends on branding in consumer psychology

Year: 2016

Type: review

Source: Current Opinion in Psychology

DOI: 10.1016/j.copsyc.2016.01.002

Authors: David E Sprott, Richie L Liu

Institutions: Washington State University, Oklahoma State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2290818997

FWCI: 0.341

Cites: 56

Cited by: 11

Related to: 10