Work

How Do Consumers Respond To Storylines in Television Advertisements?

Year: 2015

Type: article

Source: Journal of Advertising Research

DOI: 10.2501/jar-55-1-051-061

Authors: Jennifer L. Burton, Leigh Mcalister, Wayne D. Hoyer

Institution: High Point University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2291103495

FWCI: 2.486

Cites: 38

Cited by: 11

Related to: 10