Work

Strategisches Kundenwertcontrolling

Year: 2006

Type: book-chapter

Source: Gabler eBooks

DOI: 10.1007/978-3-8349-9335-9_11

Authors: Sven Reinecke, Jens Keller

Institution: University of St.Gallen

Language: German

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2291837619

FWCI: 4.384

Cites: 40

Cited by: 12

Related to: 10