Work

Relationship-based Enterprise: Powering Business Success Through Customer Relationship Management

Year: 2001

Type: book

Author: Ray McKenzie

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2292115638

FWCI: 2.168

Cites:

Cited by: 32

Related to: 10