Work

A contingent approach to country-of-origin effects on foreign products evaluation: Interaction of facets of country image with product classes

Year: 2016

Type: article

Study design: Observational Study

Source: International Business Review

DOI: 10.1016/j.ibusrev.2016.01.003

Authors: Camila Costa, Jorge Carneiro, Rafael Goldszmidt

Institutions: Brazilian Development Bank, Pontifícia Universidade Católica do Rio de Janeiro, Escola Brasileira de Administração Pública e de Empresas, Fundação Getulio Vargas

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundação Carlos Chagas Filho de Amparo à Pesquisa do Estado do Rio de Janeiro

Award: G8567592307

OpenAlex ID: W2292895290

FWCI: 19.43

Cites: 65

Cited by: 84

Related to: 10