Work

Title of Document: INVESTIGATING THE ROLE OF PERSONALITY IN (SPORT) CONSUMER BEHAVIOR

Year: 2008

Type: article

Author: Joseph E. Mahan

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2292913511

FWCI:

Cites: 133

Cited by:

Related to: 10