Work

The Effectiveness of In-game Advertising: the Impacts of Ad Type and Game/ad Relevance

Year: 2012

Type: article

Authors: Jen‐Hung Huang, Tzong-Ke Yang

Institution: National United University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2293015206

FWCI: 6.385

Cites: 54

Cited by: 33

Related to: 10