Work

Perspectives of Programmatic Advertising

Year: 2015

Type: book-chapter

Source: Management for professionals

DOI: 10.1007/978-3-319-25023-6_4

Authors: Jürgen Seitz, Steffen Zorn

Institutions: Stuttgart Media University, Swinburne University of Technology

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2293261085

FWCI:

Cites:

Cited by: 16

Related to: 10