Work

From Market Driven to Market Driving: An Alternate Paradigm for Marketing in High Technology Industries

Year: 2003

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2003.11658498

Authors: Stacey Barlow Hills, Shikhar Sarin

Institutions: Utah State University, Boise State University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2293547845

FWCI: 15.91

Cites: 53

Cited by: 131

Related to: 10