Work

Building Betty Crocker's brand community: conversations with consumers, 1940-1950

Year: 2016

Type: article

Source: Journal of Communication Management

DOI: 10.1108/jcom-12-2014-0079

Author: Rebecca Swenson

Institution: University of Minnesota

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2294284875

FWCI: 3.469

Cites: 24

Cited by: 11

Related to: 10