Work

All together now? Exploring sales and marketing integration

Year: 2016

Type: article

Source: Sport Business and Management An International Journal

DOI: 10.1108/sbm-08-2013-0027

Authors: Kevin Snyder, Steve McKelvey, William Sutton

Institutions: Southern New Hampshire University, University of Massachusetts Amherst, University of South Florida

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2294874206

FWCI: 4.857

Cites: 36

Cited by: 9

Related to: 10