Work

Gift cards: a review and research agenda

Year: 2015

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2015.1086402

Authors: Daniel Horne, Neil Bendle

Institutions: Providence College, Western University, Ivey Business School

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2295268380

FWCI: 2.485

Cites: 39

Cited by: 16

Related to: 10