Work

To match or not to match : should advertising appeals match the basis of consumers' attitudes?

Year: 1996

Type: article

Authors: Laurette Dubé, Amitava Chattopadhyay, Anick Letarte

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2295626363

FWCI:

Cites:

Cited by: 2

Related to: 10