Work

When controversy sparks Buzz-and when it doesn't

Year: 2014

Type: article

Source: Harvard business review

Authors: Jonah Berger, Zoey Chen

Institution: University of Pennsylvania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2296119772

FWCI: 5.332

Cites:

Cited by: 42

Related to: 10