The Mediating Effect Of Perceived Safety And Trust On The Relationship Between Perceived Justice And Customer Loyalty In The Nigerian Airline Industry
Year: 2015
Type: preprint
Abstract: Quite number of studies have reported the significant association between customer perceived justice, and customer loyalty, while others are with divergent findings on the association. They use experiments, scenarios and recall very few uses Empirical evidence. This present conceptual paper proposes the mediating effect of perceived safety and Trust on the relationship between perceived justice and customer loyalty in Nigerian airline industries. The highlights may assist in addressing the problem confronting airline industries in Nigeria
Source: SSRN Electronic Journal
Institution: Universiti Utara Malaysia
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W4299361599