Work

Effects of pricing strategies and product quality on private label and national brand performance

Year: 2016

Type: article

Source: Journal of Retailing and Consumer Services

DOI: 10.1016/j.jretconser.2016.01.012

Authors: Rainer Olbrich, Hans Christian Jansen, Michael Hundt

Institution: FernUniversität in Hagen

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2297123447

FWCI: 18.02

Cites: 63

Cited by: 99

Related to: 10