Work

Television Program Interest and Commercial Interruption

Year: 1983

Type: article

Source: Journal of Advertising Research

DOI: 10.1080/00218499.1983.12468055

Author: Herbrt E. Krugman

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2297697599

FWCI: 12.54

Cites: 2

Cited by: 135

Related to: 10