Work

The Relevance Accessibility Model of Advertising Effectiveness

Year: 1991

Type: article

Source: University of Florida Digital Collections (University of Florida)

DOI: 10.4324/9780203772195-8

Author: William Baker

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2297721160

FWCI: 24.63

Cites:

Cited by: 87

Related to: 10