Work

Unlocking the transformative potential of customer data in retailing

Year: 2015

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2015.1105846

Authors: Hannu Saarijärvi, Hannu Kuusela, P. K. Kannan, Gauri Kulkarni, Timo Rintamäki

Institutions: University of Tampere, Loyola University Maryland, Tampere University

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2298078108

FWCI: 3.314

Cites: 68

Cited by: 22

Related to: 10