Work

Brand communication, brand image and brand trust as antecedents of brand loyalty in Gauteng Province of South Africa

Year: 2016

Type: article

Study design: Observational Study

Source: African Journal of Economic and Management Studies

DOI: 10.1108/ajems-03-2013-0031

Author: Richard Chinomona

Institution: University of the Witwatersrand

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2298460427

FWCI: 30.53

Cites: 65

Cited by: 221

Related to: 10