Work

Code Switching and the Hispanic Consumer

Year: 2016

Type: article

Source: Hispanic Journal of Behavioral Sciences

DOI: 10.1177/0739986316631948

Authors: Ashley E. Garcia Quintana, Cynthia A. Nichols

Institution: Oklahoma State University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2298717076

FWCI: 2.08

Cites: 40

Cited by: 8

Related to: 10