Work

Extending actor participation in value creation: an institutional view

Year: 2015

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2015.1095225

Authors: Heiko Wieland, Kaisa Koskela-Huotari, Stephen L. Vargo

Institutions: California State University, Monterey Bay, Karlstad University, University of Hawaiʻi at Mānoa

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2298730933

FWCI: 32.3

Cites: 73

Cited by: 144

Related to: 10