Work

Multi-category purchase incidences with marketing cross effects

Year: 2016

Type: article

Study design: Observational Study

Source: Review of Managerial Science

DOI: 10.1007/s11846-016-0193-0

Author: Harald Hruschka

Institution: University of Regensburg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Deutsche Forschungsgemeinschaft

OpenAlex ID: W2298976419

FWCI: 1.038

Cites: 32

Cited by: 8

Related to: 10