Work

A Study of Airbnb as a Potential Competitor of the Hotel Industry

Year: 2020

Type: article

Abstract: The purpose of the study is to examine Airbnb as a possible competitor of the hotel industry using Peteraf and Bergen's broad-based competitor identification tool. Unlike existing empirical research on the subject, the study takes a qualitative approach to answer the research question. The results of the study assist hotel operators in determining the competitiveness of Airbnb and the need for a business response to the service.

Source: Digital Scholarship - UNLV (University of Nevada Reno)

DOI: 10.34917/8349601

Author: Nguyen, Quynh

Institution: University of Nevada, Las Vegas

Language: English

Topic: Sharing Economy and Platforms

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2299045646

FWCI: 1.546

Cites: 12

Cited by: 12

Related to: 10