Work

An Integrated Model of Category Demand and Brand Choice

Year: 1998

Type: article

Source: Market Research Society Journal

DOI: 10.1177/147078539804000402

Author: George Baltas

Institution: University of Warwick

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2299404643

FWCI: 3.098

Cites: 27

Cited by: 9

Related to: 10