Work

R&D and Promotion in Pharmaceuticals: A Conceptual Framework and Empirical Exploration

Year: 2000

Type: article

Source: The Journal of Marketing Theory and Practice

DOI: 10.1080/10696679.2000.11501876

Authors: H. D. Vinod, P. M. Rao

Institutions: Fordham University, Long Island University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2299522396

FWCI: 3.737

Cites: 34

Cited by: 27

Related to: 10