Work

All about Brands and Brand Building

Year: 2015

Type: article

Author: Prerana Pal Karmokar

Institution: University of Bridgeport

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2299744731

FWCI:

Cites: 18

Cited by: 4

Related to: 10