Work

Cause-related marketing is not always less favorable than corporate philanthropy: The moderating role of self-construal

Year: 2016

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/j.ijresmar.2016.03.003

Authors: Zengxiang Chen, Yunhui Huang

Institutions: Nankai University, Nanjing University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2299845286

FWCI: 6.244

Cites: 58

Cited by: 68

Related to: 10