Work

Brand Familiarity and Advertising: Effects on the Evoked Set and Brand Preference

Year: 1986

Type: article

Source: ACR North American Advances

Authors: William E. Baker, J. Wesley Hutchinson, Danny L. Moore, Prakash Nedungadi

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2300445611

FWCI: 5.268

Cites:

Cited by: 212

Related to: 10