Work

20 Years of Research on Media Brands and Media Branding

Year: 2015

Type: book-chapter

Source: Springer eBooks

DOI: 10.1007/978-3-319-18236-0_3

Authors: Isabelle Krebs, Gabriele Siegert

Institution: University of Zurich

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2300569441

FWCI: 22.69

Cites: 97

Cited by: 25

Related to: 10