Work

Strategi Kreatif Iklan Layanan Masyarakat (ilm) Dalam Pemasaran Sosial

Year: 2015

Type: article

Abstract: : Public Service Announcements (PSAs) is one form of promotion strategies are often used in social marketing activities. Like commercials in general, PSAs should have an effective message to be able to change the behavior of the target adopter as desired social marketers. So it takes a creative strategy in the preparation of a persuasive message and also the media placement of the PSAs that the ad is more effective in inducing the target adopter to change behavior.

Source: Interaksi Jurnal Ilmu Komunikasi

DOI: 10.14710/interaksi,4,2,158-164

Author: Naima Khoiru Nisa

Language: Indonesian

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: diamond

OpenAlex ID: W2301092111

FWCI:

Cites: 4

Cited by: 17

Related to: 10