How Product-Plot Integration and Cognitive Load Affect Brand Attitude: A Replication
Year: 2015
Type: article
Source: Journal of Advertising
Authors: Felipe Pantoja, Patricia Rossi, Adilson Borges
Institutions: NEOMA Business School, Université Catholique de Lille
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2301325935